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    Clipsal launches world first in digital innovation for electricians

    Clipsal launches world first in digital innovation for electricians

    Tuesday, October 24, 2017

    Clipsal by Schneider Electric has launched their new-and-improved mobile application, iCat, enabling electrical trade customers to purchase directly from their preferred wholesalers.

    23 October 2017, Sydney – Clipsal by Schneider Electric has today announced the launch of their new-and-improved mobile application, iCat, enabling electrical trade customers to purchase directly from their preferred Australian wholesalers. 

    The app, which is free to download, is the electronic version of the Clipsal Trade Product Guide and provides electricians with a simpler and faster way to view product details including; pricing, colour options and real-time stock availability. 

    Schneider Electric’s eCommerce Business Manager, Anthony Locke believes that the app is a game-changer: “iCat is leading the way for digital innovation in the electrical industry by changing the way wholesalers and tradies interact, all while supporting local Australian businesses.

    “Thanks to iCat, electricians can now select from more than 17,000 Clipsal and Schneider Electric products via the app and add them to their shopping carts. Once they are ready to purchase, the contents of the cart will be submitted to their selected wholesaler for payment processing, ultimately saving time and reducing paperwork.

    “Before we first started developing the app, we understood that tradies spent a lot of time catching up on paperwork, particularly when it comes to completing order forms, but with iCat they will be able to reduce that paperwork by managing a job onsite, or after hours, all with the help of their smart phone or device,” Anthony Locke said. 

    “Most importantly, we understand that an electrician’s relationship with their wholesaler is extremely important, which is why iCat allows them to purchase directly from them via the app.” 

    Clipsal by Schneider Electric has worked in partnership with Enabled since 2011, when they first developed the iCat app. Through various iterations, the award-winning iCat app has evolved from a one-way communication platform to a one-stop-shop for electricians today. Enabled has also worked on projects that enhanced the customer experience for Clipsal’s homeowner segment, for example, interactive touch and augmented reality.

    Enabled CEO Grant Hull said: “Throughout this long-term partnership, we have taken a holistic approach that includes the business, technical and user experience factors. We want to build innovations that deliver lasting value for our client, and iCat is no exception.”

    To find out more, visit Clipsal’s website: https://www.clipsal.com/icat 

    To view the app, follow either of the below links:

    Apple iTunes store: https://itunes.apple.com/us/app/clipsal-icat/id423512794?mt=8#