Clipsal Consumer Campaign
Clipsal’s Living Electrical consumer campaign to target the 150 000 Australians building a new home this year is now in its seventh season.
Key to the campaign is the Essential Checklist and clipsal.com website continuing to grow in popularity while the Clipsal Powerhouses, through Clipspec are changing the way Australians are choosing the electrical accessories for their homes.
Reaching the new home builder at the planning stage
New home builders can pick up a copy of the Checklist free from a Clipsal Powerhouse. There is a Clipsal Powerhouse in almost every capital city in Australia. Here, new home builders can see and experience Clipsal’s latest products at work in a virtual home environment. Customers can walk in with their house plans. They can meet one of our Clipspec consultants. And in one hour they can walk out with a complete electrical specification to present to you. Last year our Clipsal Powerhouses helped 25 000 Australians plan their electrical needs for their homes.
Each of them increased their electrical spend by up to 300%. Every increase means more profits for you.
80% awareness of the Clipsal brand
Each year, Clipsal chooses the Clipsal 500 V8 Supercar race in Adelaide to launch the new Essential Checklist. Clipsal’s consumer profile is at its highest awareness level during Australia’s best motor sport event.
One million page views per month
It’s no accident that the combination of these activities are generating huge numbers of visits to the clipsal.com website. In fact, clipsal.com is currently experiencing one million page views each month. A valuable information resource, clipsal.com allows the new home builder and renovator to download the Checklist, find their nearest display centre as well as their closest licensed electrical contractor in their area.
A new addition to the site is the Clipsal Virtual Home that allows users to see how Clipsal products can be used in every room of their home. Try the Interactive Dimming Savings Calculator, which enables you to see how dimmers can be used to provide measurable energy savings in your home.
Our goal to raise the Clipsal profile is working. At the same time, we are hoping to raise the profile of the electrical industry and generate greater profits for all of us to share in.
Clipsal's Essential Checklist is an invaluable tool for helping your clients identify exactly what electrical they need! The new edition features:
- latest Clipsal innovations
- data outlets needed
- styles to choose from
- energy saving products
- dimmers, sensors and more
