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After months of consultation with our key customer groups, we have developed a new consumer campaign message, Living electrical.
Clipsal is now about choice, innovation and design and how it impacts on every aspect of our lives. We believe that Living electrical delivers that promise. Importantly, the new line says "electrical" which makes it quite clear to all what category we’re in.
Living electrical will officially roll out at the 2007 Clipsal 500, March 1-4 on all signage, the 2007 Essential Checklist and other promotional materials.
It is stringly advised that the ‘every room, every home’ message on any new promotional material be replaced with the Living electrical message.
To view the official launch letters, click on one of the icons below:
Please give the new Living electrical campaign your full support. If you have any further enquiries regarding the new campaign, please contact Clipsal Communications on (08) 8269 0823.
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